Why “Claysnow”?


Noun: A stiff, sticky fine-grained earth, typically yellow, red, or bluish-gray in color and often forming an impermeable layer in the soil. It can be molded when wet, and is dried and baked to make bricks, pottery, and ceramics.


Noun: Atmospheric water vapor frozen into ice crystals and falling in light white flakes or lying on the ground as a white layer.


At Claysnow, we understand the nature of software.

Writing software has similarities to working with clay and snow. To start with its inherent ‘soft’-ness allows rapid development.

As applications grow and age they tend to become brittle and hard to change. The clean, strong architecture melts away leaving “just ones and zeros”.

You then have a product that is hard to maintain; difficult to change; unfit for purpose. At this point all options are expensive: re-engineer; start again; make do.

We accept that nothing lasts forever, but like any craftsman we know that it is essential to understand the nature of the material before constructing an artefact to fulfil a specific purpose.